Hi Raja,
If you are doing it first time, then i will suggest you uo read the below link first:
Campaign Management - SAP Library
For time being you can skip some topics e.g. Coupon Campaign, Real time offer management, collaborative campaign Management etc.
After reading this topic, you will have some basic information of campaign management.
Specific to your question: Please read survey management and response recording in the above topic.
Best regards,
Dinesh